Opening Paragraph about how much time people spend online and much much of that is video?
I love the internet, I consume it now like it’s part of my daily diet. The main reason is it’s home to some of the best ways to learn, share and gather information.
On average now people are spending over upwards of 20 hours a week online, with the rise of people having mobiles and tablets, the web is more accessible now than it ever has been before.
I love video, some might say that I consume too much video via the internet, but with how easy it is, it’s hard not to be obese due to the endless amounts of video we are seeing on virtually every app or website. It’s fair to say that video is huge, one organisation are predicting that Internet video will account for 79% of global Internet traffic by 2020 – up from 63% in 2015. At the moment 55% of people watch videos online every day.
So what’s the point in video and why is so useful for a business to succeed, aye?
I’ll throw you some facts and figures to try and convince you that you need a video, at least somewhere on your website. *Warning* This is a blatant pitch selling you our video production services.
The fatty facts!
Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
Including video in a landing page can increase conversion by 80%
77% of professional marketers and SMB owners are seeing results with video marketing.
Online shoppers who view demo videos are 1.81x more likely to purchase than non-viewers
59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video.
I could go on and drown you in more boring facts, but the bottom line is, video will be great for your company, products and website. INVEST IN VIDEO!
Catch out this video I made for the company I am currently positioned at…